Digital pollution itself is pollution caused by internet use (“Digital Pollution, What Is It?”, 2022). According to the research findings, the estimated percentage has reached 3.7%, which is equivalent to the carbon emissions generated by the global aviation industry (Griffiths, 2020). This revelation about the internet and digital technology remains concealed within the energy production process that powers our daily online activities. The internet relies on central data centers that require electricity to operate online functions and maintain computer devices or Central Processing Units (CPUs) at an optimal temperature.
Indonesia has expressed its intention to transition to renewable energy in order to mitigate greenhouse gas emissions and combat climate change. However, thus far, this plan has not been met with substantial changes or a clear strategy for phasing out the use of fossil fuels (Simanjuntak, 2021). As reported by CNBC Indonesia, in 2020, the adoption of new and renewable energy (EBT) for electricity generation only accounted for 12.6%, while non-EBT sources still dominated at 87.4%, indicating that coal plants continue to hold a significant share in Indonesia's electricity production (Umah, 2020).
In a previous study conducted by the author on the Digital Cleanup Day movement, an annual initiative that encourages public involvement in reducing energy-wasting habits to address digital pollution, it was found that the design and visuals used in the event invitations lacked a specific focus on raising public awareness about the importance of everyone's participation in the movement. It would be regrettable if people's engagement in the movement was solely motivated by promised material gifts. Instead, through thoughtful design and visual communication, messages can be crafted to illustrate the close relationship between environmental issues and modern societal habits (Landa, 2014).
While awaiting government action on this pressing issue, the author has taken the initiative to enhance public awareness and understanding of the risks associated with digital pollution. This is being achieved through the development of a campaign focused on highlighting the environmental hazards posed by digital pollution. By designing this campaign, the aim is to educate and inform the public about the detrimental effects of digital pollution on the environment.
Vectors offer a distinct advantage by portraying a unique appearance that differs from what individuals encounter in their daily lives. This is especially crucial when someone has had a challenging day, as lecturing may not be the most effective approach. To avoid any negative connotations, our campaign communicates messages through a captivating vector visual style.
The primary objective is to entertain the audience while delivering a clear and easily digestible message, steering away from
a persuasive tone.
Attention Phase Mockup - Billboard, MRT Wall Branding, MRT Standing Panel, MRT LED Vertical Banner
Interest Phase Mockup - Instagram Feeds Ads
By employing vector illustrations, we can craft visuals akin to art pieces that tell engaging stories using analogies. This approach ensures that the campaign does not come across as preachy or demanding. Instead, it fosters an enjoyable experience for the audience, leaving a lasting impact without feeling like they are being compelled to take a particular action.
Search Phase Mockup - Instagram Story
Thank you for your #AttentionSwitchLimit
